Financial Modeling
Live Analytics
Revenue sources

E-Commerce Revenue

Learn how to forecast E-Commerce Revenue with your financial model made with Sturppy.

To configure the revenue for your e-commerce business go to /Revenues/E-Commerce, you will find here all of the inputs that you need to project your revenue.

  • Average order amount

    The average cart size of the buyer. This is the average price that the buyers will pay to the sellers.

  • Conversion rate

    This is the percentage of traffic that become paying customers. You can learn more here.

  • Refunds

    This is the percentage of orders that get refunded. It is usually around 10-20%.

Average order amount

To come up with this value just make a weighted average of all the products that you are going to sell.

The average should be weighted: this means that the products that sell more have a bigger impact on the average.