Financial Modeling
Live Analytics
Revenue sources

Subscription Revenue

Learn how to forecast Subscription Revenue with your financial model made with Sturppy.

To configure the revenue from your subscriptions and create the various plans that you are offering, go to /Revenues/Subscriptions, here you will be able to configure everything you need in just a single page.

There are a couple of things that you can configure when creating a Subscription model, we will go over all of them.

  • Conversion Rate

    This is the percentage of leads that become paying customers. You can learn more here.

  • Churn Rate

    The percentage of customers that don't renew their subscription each following month. You can learn more here.

  • Fees

    These are the fees that you are going to pay whenever you receive a payment from one of your customers. This are usually fees related to the processing of the payment.

  • Free Trial?

    With Sturppy is also super easy to account for free trials. If you offer a free trial and don't receive any payment unless the trial is converted to an actual paying subscription, then check the box.

    A new field called Trial Conversion Rate will appaer. This is used to define the percentage of free trials that convert to a paying subscription.

  • Plans

    Finally enter all the plans that you offer. You can learn more here.

At the end, you will have the projections of your subscribers and of your revenue. You can also check out the distribution of these numbers by their traffic source.

If you offer a free trial or you have a freemium model, make sure to enable Has free trial? so your projections will be more accurate.

Also don't forget to adjust the two conversion rates. The rate for trial to payed should be higher than the other, since the user has already shown interest.