Financial Modeling
Live Analytics
Revenue sources

Transactions Revenue

Learn how to forecast Transactions revenue with your financial model made with Sturppy.

Transactions revenue is the best way of adding revenue to your financial model in Sturppy in a free way, you can add all the products and services that you sell and configure each one individually without any restraints. To configure the revenue from your transactions, go to /Revenues/Transactions.

If you only have a physical store and you don't do any online marketing then you can think of a lead as someone that walks in your shop to look around for something to buy.

Here you will find the list if all the items that you added, let's add a new one. In the Transaction Item page you can edit, add or remove any of your products or services, let's see all the different fields and what they do.

  • Name

    The name of the product or service that you are selling, this is so you can better organize the list.

  • Amount

    How much the item costs to the customer, basically the price tag.

  • Fees

    Fees payed to process the payment or to a third party. It can be a percentage of Amount or a fixed cost.

  • Type

    You can configure if your transaction is a one-time purchase or if it is a recurring purchase (like a subscription).

A lot of items...

It may be your case that you have a very high number of items that you sell, for instance you are a beauty store with a lot of different products.

In this cases we suggests organizing your products into categories and entering the average order value for each of these categories.

  • Conversion rate

    This is the percentage of leads that make a purchase in the app. You can learn more about conversion rates, here

  • Churn Rate (only if recurring)

    The percentage of customers that don't renew their subscription each following month. You will see this field only if you selected the type for this item to be recurring

    You can learn more here.

  • Is Upsell?

    If you seel this product only to existing customers. The conversion rate will be applied to customers instead of leads.

Estimating these inputs can be difficult for a fist time founder or someone that is approaching for the first time to a new industry. We highly suggest you to make so Google searches around your specific industry.

At the end, you will have the projections of your transactions and of your revenue. If you go back to the list of all the items you will see the revenue from all your various times and you can also check out the distribution of these numbers by their traffic source.

Conversion rate

Be careful when entering the conversion rate for different products. If the sum of all the conversion rates from all your items is 100%, it means that all your leads become customers (which is basically impossible).