Financial Modeling Tool
for Mobile Apps

Financial model created exactly for mobile apps. Ditch the generic spreadsheet and use our detailed and specific model made for mobile apps.

Specific for mobile apps

Free trial

No credit card required

Don't waste time

We know that time is precious, especially for a startup. Instead of wasting time trying to find a good-enough excel financial model template, we have created the perfect platform for you, with a financial model exactly for your business requirements.


The data that matters

Every app has one main driving factor: the number of downloads. Our platform understand that and helps you create a financial model around your downloads.

We Build Your Financial Model With You

We haven't just created a platform to help founders create a financial model for their startup, we have created a system that teaches you what a financial model is and should be — and helps you build one avoiding common errors.

Not only you will have an amazing financial model, you will have an actionable and reliable plan based on realistic assumptions that you can execute upon.

Making Financial Modeling Easy

Until now, to create a financial model you needed to be an expert in finance, accounting and Excel. With Sturppy you just need to be an expert in your business, and follow some easy steps:


Define your user acquisition strategy

Create a marketing campaign or drive downloads with organic reach.


Define your conversion

Avoid the mistake of thinking that all downloads will turn into active users.


Define your revenue streams

We support all the monetization strategies for your app: ad revenue, in-app purchases and subscriptions.


Define your expenses

Track the cost of your infrastructure and team as the user-base grows.


Free apps with ad support are the big thing now. This is the biggest growing category of apps in the stores and until now there was no financial model exactly engineered for them.

Our financial modeling platform works perfectly with projecting revenue and expenses for an ad revenue business model for your mobile app.



This is just a demo. We have made many assumptions and we have over-simplified a lot.

If you want to take control of your startup now and complete your financial model register for free now.

Start a Free Trial

Create your financial model in less than twenty minutes — 14 days free trial, no credit card required