Financial Modeling Tool
for SaaS and Subscriptions

Subscription businesses are notorious for complicated spreadsheets and industry-specific metrics. Build your model the right way with a custom template and created specifically for SaaS and Subscription-based business models

Specific for SaaS

Free trial

No credit card required

Optimize your Time

Building a SaaS business it's already hard on it's own, very hard. You don't need to waste time on other things like building a financial model. We have that covered for you.


Avoid Mistakes

We are just like you: builders, doers, founders, entrepreneurs we made a lot of mistakes.
Let us help you.

We Build Your Financial Model With You

We haven't just created a platform to help founders create a financial model for their startup, we have created a system that teaches you what a financial model is and should be — and helps you build one avoiding common errors.

Not only you will have an amazing financial model, you will have an actionable and reliable plan based on realistic assumptions that you can execute upon.

Making Financial Modeling Easy

Until now, to create a financial model you needed to be an expert in finance, accounting and Excel. With Sturppy you just need to be an expert in your business, and follow some easy steps:


Define your customer acquisition strategy

Insert your marketing budget and the organic traffic that you will generate.


Define your subscriptions plans

List all of your plans and important metrics such as conversion rate and churn rate.


Define your expenses

List your fixed expenses, your hiring plan and the cost for your infrastructure as you scale.


Define your initial investment

List all the investments that need to occur before you are ready to launch, like building your SaaS platform.


What will happen if you raise your prices by 20%? How much revenue will you generate? What if the churn rate is higher than you anticipated? How many staff members do you need to hire?

With a financial model made with Sturppy you can answer all this questions and many more. Trying new assumptions is super easy and with scenario planning you can see how you will do under different cases.



This is just a demo. We have made many assumptions and we have over-simplified a lot.

Start a Free Trial

Create your financial model in less than twenty minutes — 14 days free trial, no credit card required