Create the Financial Model
for your Startup

Sturppy helps you forecast the financial statements needed for your startup: income statement, balance sheet and cash flow statement, all automated

Income Statement123456789101112
Revenue
Subscriptions1,275 $2,550 $3,900 $5,175 $6,525 $7,950 $9,450 $11,025 $12,600 $14,175 $15,750 $17,325 $
Net revenue1,946 $3,968 $6,123 $8,413 $10,749 $13,260 $15,946 $19,172 $22,137 $25,186 $28,298 $32,125 $
COGS
Total COGS------------
Margins
Gross margin1,946 $3,968 $6,123 $8,413 $10,749 $13,260 $15,946 $19,172 $22,137 $25,186 $28,298 $32,125 $
Margin %100 %100 %100 %100 %100 %100 %100 %100 %100 %100 %100 %100 %
SG&A
Team1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $4,300 $4,300 $4,300 $4,300 $
Marketing300 $330 $363 $399 $439 $483 $531 $585 $600 $600 $600 $600 $
Other500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $
Total SG&A2,300 $2,330 $2,363 $2,399 $2,439 $2,483 $2,531 $2,585 $5,400 $5,400 $5,400 $5,400 $
CAPEX
Depreciation97 $97 $97 $97 $97 $97 $97 $97 $97 $97 $97 $97 $
Income
Operating income-450 $1,542 $3,664 $5,917 $8,213 $10,680 $13,318 $16,490 $16,641 $19,689 $22,801 $26,629 $
Interests------------
Net income before tax-450 $1,542 $3,664 $5,917 $8,213 $10,680 $13,318 $16,490 $16,641 $19,689 $22,801 $26,629 $
Taxes-324 $769 $1,243 $1,725 $2,243 $2,797 $3,463 $3,495 $4,135 $4,788 $5,592 $
Net Income-450 $1,218 $2,894 $4,675 $6,488 $8,437 $10,521 $13,027 $13,146 $15,554 $18,013 $21,037 $
Net income %-23 %31 %47 %56 %60 %64 %66 %68 %59 %62 %64 %65 %
Valuation
EBITDA-354 $1,638 $3,760 $6,014 $8,310 $10,777 $13,415 $16,587 $16,737 $19,786 $22,898 $26,725 $

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An Entire Finance Team
in a Single Platform

Sturppy is a financial modeling tool that replaces the need for a dedicated financial analyst or team — perfect for solopreneurs, small startups, indie hackers, self-funded, bootstrapped or for planning startups

You can have an idea for a startup, you can be solving a real problem, you can build a great product, but if you don’t have the financial/business model behind it – it could all be for nothing, right?

— John, CEO & Co-Founder of Proxii

Easily Create a Financial Model

Create a financial model to add to your business plan without needing any knowledge in finance or accounting.

Easy financial model acquisition

Quickly Change your Financial Projections

Creating a model is super fast: all you need to know is your startup, which we are sure you do. Just input the required numbers and Sturppy will do the rest.

Fast financial model projections

Avoid Errors and Uncertainty

Using a specialized tool can help you prevent common errors in financial modeling. We check your assumptions with other startups like yours to tell you if you are being realistic, pessimistic or optimistic.

Learn How We Do It
Accurate financial model SG&A
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Who Is Sturppy For?

Sturppy is for all the startups that don't have a dedicated financial team, but understand the importance of good finances.

This includes all the types of one-man-army: indie hackers, solopreneurs, bootstrapped, self-funded and small startups: pre-revenue, pre-seed or first seed. Everyone that wants to stay lean and go fast.

It is also perfect for those that want to create a startup and need to plan or for those that want a clear financial analysis to add to their business model or pitch deck.

Features

We combine a powerful financial modeling platform
with a simple and intuitive UI

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Multiple Business Models

Perfect for SaaS, mobile apps or e-commerce. You can also mix and match different revenue models.

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AI Assistant

We guide you to credible assumptions by comparing your metrics with those of other startups.

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Smart Valuation

You get a valuation of your startup automatically based on the projected cash flow after creating the financial model.

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Financial Statements

We do the required financial statements for you: income statement, balance sheet and cash flow statement.

Dynamic Forecast Length

You can easily switch how long in the future you want your projections: 1 month? 4 quarters? 5 years?

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Multi-Period Projections

Quickly switch the time period your projections are: monthly, quarterly or annually.

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Multiple Projects

You can manage multiple financial model for different products or different startups from a single account and see the overall picture.

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Hiring Plan

Forecast how your team will need to grow as your startup gets more customers. Plan your team and hire with confidence.

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Scenario Planning

Quickly create different scenarios for your model if things go exceptionally well or terribly bad.

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Share

Send your financial model to investors: an interactive dashboard is so much better than a boring static PDF.

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Easy

You can use Sturppy even if you don't know anything about finance or accounting, we'll guide you.

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Runway

Keep on eye on the cash left in bank to never run out of it and see when you become profitable.

Start a Free Trial

Create your financial model in less than twenty minutes — 10 days free trial, no credit card required